Progress Report
(If you don’t know their story, read about them in last week’s post.)
Jenn and Nicole have made great progress in clarifying their first quarter tasks. Here is their action plan:
- Find point of differentiation from competitors and promote it! For us, it would be the added value we can offer in the form of marketing programs and design/creative. (i.e. all-inclusive retainer as opposed to other firms where clients solely pay for PR services)
- Add value for clients such as: create monthly e-newsletter with tip and advice for businesses
- Create “Referral Program” for current clients to receive a discount and/or free services
- Create “New Business Package” for new businesses in need of identity system, collateral material, website, etc.
- Create sales/informational packet for Public Persona and set weekly goal of companies to target and introduce Public Persona to
- Pitch members of our team for personal press
- Follow up with previous/current leads and offer them an incentive to sign on
- Network, network, network!
Great work, ladies! I like your emphasis on providing added value and incentives to prospects at a moment when they are likely struggling financially. Beyond the money angle, it indicates that you understand their pain.
As a next step, I would suggest that you break down each action item into individual tasks, assign the task to a specific person and create a “real” deadline. Think, too, about how you will hold everyone accountable for their part of the implementation.
Do you have any questions or suggestions for Jenn and Nicole?
Tags: action plan, bad economy, businesswomen, goals, keeping a business afloat, small business
