How do we size up one another in the business world? By our own observations? By soliciting the impressions of others? Yes, to both. But strange as it sounds, to a very great degree, our perceptions of other people are based on what they tell us about themselves. If you tell other people that you were the driving force behind that project, they will believe you. If you tell other people that you really had very little to do with the success of that project, they will believe you. Unless and until they have evidence to the contrary, they will believe what you say about yourself. That being the case, it is imperative that we stop cringing at the mere thought of self-promotion and learn to blow our own respective horns. But how to do it in a way that doesn’t make us feel arrogant or obnoxious?
• Accept Praise
Instead of reflexively deflecting the acclaim of others, look the praiser in the eye, smile, say a humble “thank you,” then stop talking.
• Don’t Minimize Yourself or Your Role
Women, in particular, are more likely to talk in “we” versus “I.” You can gain some objectivity by talking about yourself as you would someone else whose accomplishments you were trying to communicate.
• Let 3rd Parties Brag For You
Merchandise the applause of others by sharing it. For example, on your email signature, put “Los Angeles Press Club Winner” below your name; weave testimonials into your website; explain how thrilling it was to be the first woman to run a high tech firm.
• Don’t Build Yourself Up By Slamming Anyone Else
Bad form. Yuck!
• Think Sharing, Not Bragging
Instead of detailing a laundry list of achievements, craft a story that tells people who you are and highlights your talents and accomplishments. Put it together in a way that will engage listeners rather than lecture them. Make it interesting and relatable. Tell it with confidence and enthusiasm.
• Listen
Part of the art of successfully self-promoting is balancing it with an appropriate interest in other people.
Be sensitive to the needs of your audience. Don’t talk about yourself excessively and invite them to share who they are with you.
Tags: arrogant, bragging, conceited, cringe, how to, promoting your business, self-promotion
